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Business Wire IndiaAmar Ujala has established itself as the No. 1 Hindi daily newspaper in terms of average circulation in the city of Lucknow, certified by the Audit Bureau of Circulations, Jan -June 2015 report.
The No.1 position reflects the faith and love bestowed by the readers in the city of Lucknow which we believe is a result of our persistent focus on creating the right content and in maintaining quality news that we cater to our readers.
Over the years, a focussed circulation strategy resulted in creating an intelligent and a discerning audience in Lucknow. An audience, which is both insipirational and aspirational. Delighting the audience with new offerings via the brand and the product has been one of Amar Ujala’s goal.
Amar Ujala has now become one of the most widely circulated newspapers in the city of Lucknow. As per the ABC report findings, Amar Ujala has recorded a growth in average circulation of 16% in the Lucknow city (Source: ABC January-June 2015 over July – December 2014) and 14% in Lucknow district (Source: ABC January-June 2015 over July-December 2014).
Commenting on the results, Mr. Probal Ghosal, Director, Amar Ujala Publications Ltd. (AUPL) said, “We, at Amar Ujala believe in striving for excellence and these latest ABC results bear testimony to our commitment towards our readers. Lucknow has been one of our priority markets. Recording a significant growth in this region is a result of our constant efforts towards offering the best content to our readers. We hope to continue to provide our readers with new experiences and products in the coming months.”
About Amar Ujala Publications Ltd (AUPL):
Amar Ujala is one of the fastest growing daily newspapers in India, with 19 editions in 6 states & 2 union territories. It has a circulation of 24.90 lakhs copies per day during the first half of 2015 (Source: ABC Janurary to June 2015), covering Uttar Pradesh, Himachal Pradesh, Haryana, Uttarakhand, Punjab, Jammu & Kashmir and union territories of Delhi and Chandigarh. The newspaper is owned by Amar Ujala Publications Limited. Amar Ujala is a daily newspaper, offering print supplements on entertainment, women's issues and the education.
Amar Ujala Publications Limited proposes, subject to receipt of requisite approvals, market conditions and other considerations, to make a public issue of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in as well as on the website of the book running lead managers at www.axiscapital.co.in and www.idfccapital.com. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section titled “Risk Factors” of the offer document. Investors should not rely on the DRHP in respect of their investment decision.